The Influence of Twitter

Attached is an interesting story published in AdAge about a recent Johnson & Johnson advertising campaign for its Motrin ad.  Johnson & Johnson apparently offended many mothers depicting children as fashion accessories. 

What happened next is pretty interesting.  Blogger, Jessica Gottlieb, started tweeting and the backlash over the ad led to the company pulling it and issuing an apology.  It’s amazing how powerful social media can be.  

Click here to read this story:

digg  diigo  twitter

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